PUBLIC RELATIONS & MARKETING RELATIONSHIP STRATEGISTS:
We are not opportunists jumping on the bandwagon or putting the same spin on campaigns. We birth opportunities. We create engagements that benefit our clients’ business and services. We build and protect our clients’ reputation. We generate awareness and cause excitement. We motivate action in the community of influencers and forge relevant symbiotic connections. Our firm’s bloodline is the direct relationships with media professionals and key influencers; our expertise allows us to effectively communicate the impossible to a possible. We ACCENT you!
Word of mouth to viral campaigns, grass roots to guerilla marketing to internet/online/digital marketing…whatever the words, our team remains in the center of all these endeavors because…we are your storytellers, born to do this and love what we do for our clients. From inception, our team is prepared to position the brand, engage & strike that emotional bond with your core audience while leaving an infinite loyal impression and delivering a return on your investment.
Before there was such a word as ‘social media’, over twenty years ago, a few of the strategists at A.B.C. Publicity began sifting thru the intranet doing research and realized the world would become much smaller with knowledge right at their fingertips. They then decided then to gather as much information as they could and as soon as AOL hit the market, was in chat rooms, networking and building a database of like-minded people and segmenting them based on their lifestyles. Fast-forward 20 years, A.B.C. is now armed with an enormous database of journalists, editors, bloggers, to online content producers in addition to new urban trendsetters. Whether you need to establish a stronger internet presence thru social networks - facebook, twitter, youtube, google plus, a blog, etc. or you need to have your message echoed or your brand expanded through the various social mediums, our team is organized to train, setup, and garner a target audience and/or assist in managing your online presence.
The determining component with any business structure is your connection with the community. We pride ourselves in understanding the needs of your consumer and even more importantly is we are able to relate your story, brand, product in direct correlation with the community.