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TESTIMONIALS:

Dee Dee's PR knowledge and insight is very valuable and can help anyone building a brand or marketing themselves.
~ Tony A. Gaskins, Jr., 
Author/ Motivational Speaker



Dee Dee Cocheta is an invaluable resource in the PR and marketing community. Her level of passion, commitment and desire to help others coming along is something that I will never forget and will always cherish. As one of her first interns, she opened doors for me to get as much out of my experience as I possibly could. To this day when I work with younger people I use lessons taught to me from Dee Dee. 
 ~ Tori Scarborough, 
Obama Administration



Ms. Cocheta has been a valuable resource to me and my students at Alabama State University. She has spoken to them on several occasions. My student’s have given her the highest accolades for the wisdom she has imparted to them. Not only has she enlightened them on the vigorous life in public relations, but also the skills necessary for young women to excel in the male dominated entertainment industry.

~ Dr. William Ashbourne

Professor, Alabama State University



When it came time to choose a PR Firm to handle PR for our Music Conferene we had to go with Dee Dee Cocheta &
ABC Publicity. Dee Dee and her
hard working staff gave us the that extra added boost in getting the word out about SUMC it is why we were able to celebrate our 8th Annual because of what was put in place by ABC
Publicity . In my eyes, the PR choice of record is -  ABC, easy as 1, 2, 3...
Tony Baraka, 
Conference Chariman of SUMC


There is a REAL reason that A.B.C. Publicity is called THE BRANDING GROUP.  Dee Dee Cocheta understands the importance in maintaining brand identity and teaches other’s exactly why she is a thought leader. Many call themselves PR companies, very few are, while A.B.C. Publicity has become one of the world's best. Learn from the TOP.  

~ Allen Johnston, 

Music Specialist 

I can honestly say that Dee Dee Cocheta and ABC Publicity has effectively shown me how Public Relations is supposed to be done in order to get real results.  Not only did the DIY PR Training answer a lot of questions that we had for the group and individually, but gave a clear understanding in the mechanics of PR overall. I now feel I can conquer the world with all that Dee Dee has given me. 
~ Sharde Monet, Nu Day Media Relations

D-I-Y Public Relation SESSIONS:
This one day session teaches participants the understanding and hands-on approach of Public Relations in a DIY (Do-It-Yourself) presentation with group excercises.

The training will be instructed by A.B.C. Publicity's head/Senior Strategist and Consultant - Dee Dee Cocheta, who will share over 20 years of experience in mastering the art of Public Relations.  

ABOUT THE INSTRUCTOR: 

Deemed by the AJC as the ‘maestro of marketing,’ Dee Dee Cocheta is a highly respected PR and marketing strategist whose rock-solid, diverse media contacts orchestrated her clients to appear on and be featured in CNN, Fox News, MSNBC, E!, Inside Edition, TMZ, USA Today, InStyle, Billboard, UpScale, Black Enterprise, Sports Illustrated, MTV, Fuse TV, Bravo TV, WE TV, Montel Williams, BBC Radio, Tom Joyner Morning Show, Michael Baisden, Essence, Movie Makers, Salon City, BET Networks & Award Shows, the Grammy’s and dozens of other national and international media outlets.

                             

Dee Dee Cocheta is an award-winning entrepreneur, 20+year marketing/PR industry veteran, consultant and advisor who has spoken for the PRSSA College tour, MBA Lead Week, NAFE, Literacy Leadership Conference, NARIP, The Black College Tour, SCLC, and invited to numerous colleges and universities. 

Dee Dee is a down to earth, tell it like is speaker who engages and educates her audience while customizing each presentation, adjusting to the audience at hand.

Dee Dee provides two sessions, one for the entrepreneur, business owner or non-profit organization, the other is for the PR novice, PR student or PR professional needing a refresher course.

WHAT'S IN IT FOR YOU?....

If you are an Entrepreneur, Business Owner or Non-Profit Org, you will discover:
  • How to define your image, brand or niche
  • Golden rules of PR - Press etiquette
  • PR Secrets - What other PR Pro's won't share
  • How to pitch editors, radio/tv producers
  • How to write a press release that garners results
  • Key strategies that lead to success
  • Angle development
  • Proper media training
  • Media relationship building
  • Social Media techniques
  • How to reach your core audience - Put the 'Public' back into PR
  • How to hire the right PR Agent when ready
...and much more

If you are a PR newcomer or PR student, you will become proficient in:
  • Solidifying your niche/field to master in
  • Proper PR etiquette with press, client and public
  • Building media relationships and contact lists
  • Mastering press release writing
  • Effective PR pitches and angles
  • PR strategies and campaigns that work
  • Mistakes NOT to make
  • Communication procedures - general policies & crisis
  • Integrating Social Media in the PR campaign
  • Client/Project management - get clients & keep them
  • Overcoming dry, stagnate periods
...and more

As an ADDED BONUS, you will also receive:
  • Detailed course outlined with samples of Press Releases, Biographies/Company Profiles, Press Kits, Pitch letters, PSA's, Agreements & Proposals
  • Step by Step PR Plan
  • Future discounts on teleconferences and webinars
  • Starter key media contacts
  • 3 month FREE follow up consultation with Dee Dee M. Cocheta

VALUE OF THE SESSION:  PRICELESS
The amount is based on the size of the group.  Each participant will pay no more than $100.
All participants will receive a questionnaire via email to be completed 3 days prior to the session. This questionnaire will help the instructor know each participant, their greatest need, improvement, critical discussion points and be able to supply answers during the session.

Interested in booking a session for you, your company, organization or school?

SCHEDULE a D-I-Y PR Workshopa

Please fill out all information below including date(s), time & location of workshop and an agent will be in touch with you within 72 hours.  If you are an individual interested in taking a workshop, please fill out the form below so we can inform you of workshops in your area.
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